Our Brand

Sending a consistent and controlled message regarding our values is essential to presenting a unified image of our company. These guidelines reflect our values of honesty, professionalism, consideration, dedication, and accountability. 

The guidelines below describe the visual elements that represent the identity of BF&S.
Please review these carefully before creating any materials.

Standard Logo

The standard BF&S logo is to be used on all materials when possible. If the color option does not have enough contrast, other variations have been provided. 

Examples include:
  • Building Signage
  • Corporate Identity materials
  • Collateral materials

Standard Logo Variation

For additional file types or variations, please reach out!

File Formats

The BF&S logo is available in multiple file formats depending on the intended medium. Use the chart below as a guide when choosing which file format to use. 

Logo Clear Space

It is important to keep the BF&S logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo.

Improper Logo Use

The integrity of the logo must be respected at all times. It is important to become familiar with the correct uses of the BF&S logo. Don’t stretch, condense or otherwise alter it. Any modifications of the logo confuses its meaning and diminishes its impact. 

Color Palette

To ensure accurate color reproduction across different media types, please see the detailed color information listed below. 

PMS 7694 c

C 100  R 1
M 56   G 66
Y 0      B 106
K 47    HEX #01426b

PMS 1245 c

C 2      R 198
M 31    G 146
Y 98     B 20
K 16     HEX #c69214

Have questions? Contact our Marketing Department!